
secular bear markets: Thinking Beyond the Playbook: Real Risks, Real Preparation
For over a decade, investors have grown used to the idea that markets always recover quickly and that staying invested is the only plan you ever need.
But history tells a different story. As major structural risks converge globally, the possibility of a deep, prolonged secular bear market is rising — and ignoring it could have serious consequences. In this article, we explore what secular bear markets really are, why typical industry advice may fall short, and why preparing a Plan B (and even a Plan C) might be the most important financial decision you make for the decade ahead.